The CQ

Dr. Kim

Dr. KH Kim is a tenured Full Professor of Creativity and Innovation at the College of William & Mary. She has dedicated her career to researching creativity and innovators and is a world-renowned expert. She discovered “The Creativity Crisis” in 2010 and authored its solution, The Creativity Challenge: How We Can Recapture American Innovation, in 2016.

She is crazy enough to dream of changing the world by replacing America’s standardized-testing obsession and Asia’s exam hell with educational programs that inspire individuals to be their happiest, most unique, and most compassionate selves.

She is co-editor of Creatively Gifted Students Are Not Like Other Gifted Students, The World Journal of Behavioral Science, and Creativity Network Newsletter. She serves on the editorial board of major journals in Education and Psychology including The Creativity Research Journal, The Psychology of Aesthetics, Creativity, and the Arts, The Open Psychology Journal, and The World Journal of Behavioral Science.

Frequently sought after by the media, she has shared her expertise with numerous outlets including Newsweek, New York Times, Wall Street Journal, U.S. News & World Report, and others. She has won the Early Scholar Award and the Hollingworth Award from the National Association for Gifted Children, the Berlyne Award from the American Psychology Association, as well as the Torrance Award from the American Creativity Association.

The CQ

Dr. Kim has expanded upon and updated the 60-year-old Torrance Tests of Creative Thinking to create a modern framework to assess and develop creativity for individuals and organizations. Our three step research-based framework for innovation includes: first, cultivate the Creative Climates; second, nurture the Creative Attitudes; and third, apply Creative Thinking skills to creativity processes to achieve innovation. Our ground-breaking approach is just what you are looking for to achieve your or your organization’s innovation.

Here is a brief overview:

Your Creative Climates

Your environments (home, school, office, or organization) affect your creativity. Your climate plays a vital role in helping you effectively express or diminish your creative output. Dr. Kim has designed a 4S framework to measure climates — SunStormSoil, and Space.


Your Creative Attitudes

How you react to and interact with your environments or climates affects your creativity. Specific attitudes predict and foster innovation more reliably than anything else! These can be measured and improved. Our system uses Dr. Kim’s 4S framework to measure and develop creative attitudesSunStormSoil, and Space.


Your Creative Thinking skills

Your knowledge and thinking process develops creativity into an innovation. These traits make up a thinking process called outbox thinking, a critical part of creativity. But there is something just as important as outbox thinking that separates creative thinking from innovation — know-how or expertise. The thinking skills involved in know-how and expertise are called inbox thinking. It is an often overlooked, but a foundational part of creative thinking. While inbox thinking doesn’t resemble creativity as it’s commonly envisioned, its lack is one of the most common reasons you fail to reach your creative potential. Dr. Kim discovered deep-inbox thinking and newbox thinking, and combined them into the ION Thinking framework which can be measured and improved.


Get started improving your creativity today. Assess your creativity today.